Mini strategy series @soerenbax: The #ThirtySixStratagems, a collection of ancient Chinese military thought and experience.
Characters of the sixth of Thirty-Six Stratagems: 声东击西 (聲東擊西) – Shēngdōngjīxī. 声, shēn: sound. 东, dōng: East. 击, jī: strike, attack. 西, xī: West.
Meaning: Making noise in the east and attack from west. Create Diversions.
Business example: Create an distraction or false attack. The opponent will concentrate its defences accordingly on one front, making him vulnerable for your attack where he least anticipates an attack.
For example in sales for insurance policies, the sales person would emphasize the high (predicted, not guaranteed) yield, but not mention the ruinous upfront fees and hidden costs.